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Which AI shopping agents does Azoma track?

Which AI shopping agents does Azoma track?

Azoma tracks how your products are recommended, ranked and cited across 10 AI shopping agents, in two types: LLMs and answer engines, and retailer shopping agents.

Last updated on June 16, 2026

Azoma tracks how your products are recommended, ranked and cited across 10 AI shopping agents, in two types: LLMs and answer engines, and retailer shopping agents.

Which LLMs and answer engines does Azoma track?

  1. ChatGPT: Monitor how often ChatGPT recommends your products and which sources it cites.
  1. Google Gemini: Track your products’ presence in answers from Google’s Gemini assistant.
  1. Google AI Overviews: See how your products appear in the AI-generated summaries in Google Search.
  1. Perplexity: Track how often Perplexity recommends and cites your products.
  1. Claude: Monitor how Anthropic’s AI assistant recommends products in your category.

Which retailer shopping agents does Azoma track?

  1. Alexa for Shopping: Track how Amazon’s AI shopping assistant recommends your products to Amazon shoppers.
  1. Walmart Sparky: See how Walmart’s AI shopping assistant recommends products in your category.
  1. Instacart Clementine: See how Instacart’s AI shopping assistant recommends products to grocery shoppers.
  1. Lazada Lazzie: Track how Lazada’s AI shopping assistant recommends your products.
  1. Target Shopping Assistant: See how Target’s AI shopping assistant recommends products in your category.

What does Azoma track for each agent?

For each agent, Azoma tracks your Share of Voice against competitors, where your products rank in recommendations (Product AI Rank), and the sources the agent cites. You can filter Share of Voice, Citations and Prompts Explorer by agent. How does the Azoma platform work? explains each metric.

What about personal AI agents like Meta Muse?

Azoma helps brands optimize for personal AI agents, such as Meta Muse and ChatGPT Dots. These agents draw on many of the same sources as the agents above, so the 5 C’s of Agentic Commerce apply to them too. Azoma is expanding its platform to track personal AI agents directly.

Is Alexa for Shopping the same as Amazon Rufus?

Yes. Amazon renamed Rufus to Alexa for Shopping on 13 May 2026, bringing Rufus and Alexa+ together into a single AI shopping experience. Azoma tracks it as Alexa for Shopping.

Can I choose which agents Azoma tracks for my brand?

Yes. You agree the AI shopping agents and markets Azoma tracks for your brand during setup.

 
 
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