Azoma's prompt analysis page shows how AI shopping agents answer a specific prompt. It covers five things: your Share of Voice, how you rank against competitors, the sources cited, the buy links in answers, and every answer Azoma has recorded. You can find prompts through prompt analytics, the prompts log and Conversation Explorer.
What does the prompt analysis page show?
Each prompt analysis page shows the prompt with its AI model, topic and tags, and how many times Azoma has run it since tracking began. You can view results weekly over a date range you choose. The page has three tabs: Brand, Citations and Buy Links.
How do I see my share of voice for a single prompt?
The Brand tab shows your prompt-level Share of Voice over time, with your average for the selected period. If all tracked brands mentioned in answers to the prompt make up 100%, your Share of Voice is the percentage that belongs to your brand.
How do I see how I rank against competitors on a prompt?
The Brand tab also ranks your brand against your tracked competitors for the prompt, showing your position (for example, 4 out of 9 brands) and each brand's Share of Voice.
Can I read the full AI answers to a prompt?
Yes. Each prompt analysis page lists every recorded answer, with the date, the AI model, the prompt and the full response.
Which sources and buy links appear in a prompt’s answers?
The Citations tab shows the sources cited in answers to the prompt, and the Buy Links tab shows the domains those answers link shoppers to for purchase.
What does Prompts Explorer show?
Azoma's Prompts Explorer shows your mention rate for each tracked prompt. You can filter it by AI engine or assistant, topic, tag and date.
What is mention rate?
Mention rate is how often your brand is mentioned in AI responses to a prompt in the selected period, compared with the previous period of equal length. It defaults to the last 7 days. Changes are shown in percentage points (pp): the current rate minus the rate for the previous period.
What does the prompts log show?
Azoma's prompts log lists your tracked prompts. You can filter it by language, topic, tag, region, product attributes and date range.
What does Conversation Explorer show?
Azoma's Conversation Explorer identifies the top themes in the conversations shoppers are having with each AI model. Themes appear as bubbles sized by conversation volume. You can filter it by AI model, topic, persona, language and region.
Clicking a theme shows the questions shoppers are asking that AI model. Each question shows its total recorded answers and citations, with a link to its prompt analysis page.