Azoma improves your products' visibility in AI shopping agents by optimizing the sources those agents draw on: your product listings, your website, Reddit, PR and earned media. Azoma identifies what to improve, generates the content, routes it to you for approval and publishes it. It then tracks the effect of each action on your Share of Voice.
How does Azoma decide what to improve?
Azoma generates recommended actions in its Action Bank from the data it tracks for your brand, primarily your prompt mention rates, citations and competitor landscape, and from how your products score on the 5 C’s of Agentic Commerce, starting with your lowest-scoring SKUs. Actions are ranked by priority.
How does Azoma improve product listings?
Azoma's Product Listings module optimizes your product detail page (PDP) content so AI shopping agents can understand and recommend your products. It then publishes the optimized listings to Amazon and Walmart.
How does Azoma improve website content?
Azoma's Website Content module generates content for your own website that answers the questions shoppers ask AI, including FAQs. Content is routed to you for approval before it's posted.
How does Azoma build presence on Reddit?
Azoma's Reddit module generates content that builds your brand's presence in the community discussions AI agents draw on, routes it for approval and posts it.
How does Azoma help with PR and earned media?
Azoma's PR / Earned Media module generates different forms of content to earn coverage in the publications AI agents cite, routes it for approval and publishes it.
Do I approve content before it's published?
Yes. Every action is quality-checked and approved by the Azoma team, then comes to you for review. You can suggest changes, edit it or approve it, and nothing is posted until you approve it.
How do I know if an action worked?
Azoma's Action Bank shows a Share of Voice timeline marked with the date each action was published. It also breaks down each action's effect on Share of Voice at prompt level, so you can see which prompts moved.
What happens in the first month?
While your tracking data matures, Azoma's platform generates initial recommendations on PDP optimization, Reddit, on-site content and PR, supported by presentations and calls.