The Agentic Shelf Score is Azoma's score out of 100 for how ready your products are to be recommended by AI shopping agents, averaged across your catalog. Each SKU is scored on each of the 5 C's of Agentic Commerce, and those scores combine into its Agentic Shelf Score.
What are the 5 C's?
The 5 C's of Agentic Commerce, also known as the 5 Cs of the Agentic Shelf, is the framework Azoma co-authored with the Digital Shelf Institute. It sets out five capabilities that build on each other, each one making the next stronger until visibility compounds into revenue:
- Completeness – Structured product data, populated for every agent.
- Context – Answering the questions shoppers ask AI agents.
- Citations – Showing up across the surfaces AI synthesizes from.
- Correctness – Detecting and correcting AI hallucinations at scale.
- Customer Acquisition – Turning AI visibility into measurable commercial growth.
How is each of Azoma’s 5 C’s scored?
Each C is scored for every SKU, and each score comes with notes on what to fix:
- Completeness – How fully your listing is filled in for each marketplace, across its title, bullets, description and the structured attributes the marketplace defines for the product type.
- Context – How well your listing explains the product in use, such as its use cases, where it's used and who it's for.
- Citations – How often AI answers cite your product pages as sources.
- Correctness – How accurately AI agents describe your product, compared against your listing.
- Customer Acquisition – How discoverable your product is on the AI shelf: how often AI assistants recommend it and how strongly it ranks.
Is the score calculated per product?
Yes. Each SKU has its own Agentic Shelf Score, and your overall score is the average across your catalog.
Can I see my Agentic Shelf Score for each marketplace?
Yes. You can view your Agentic Shelf Score for each marketplace: Amazon, eBay, Walmart, Shopify, Target, Google and Instacart.
How do I improve my Agentic Shelf Score?
Azoma recommends actions for your lowest-scoring SKUs, and ranks them by priority in the Action Bank. How does Azoma improve AI visibility? explains how those actions are generated, approved and published.
Where do I find my Agentic Shelf Score?
On the 5Cs of Agentic Shelf page in the Azoma platform.