The Azoma platform tracks and improves your products' visibility across 10 AI shopping agents, in three parts:
- Shopping agent insights measure how AI shopping agents see, rank and recommend your products.
- Agentic modules generate, approve and publish the listings, website content and third-party content those agents draw on.
- Platform integrations connect Azoma to the marketplaces, product data and analytics behind your catalog.
Most insights can be filtered by region, time period and AI engine or shopping agent.
What is the Agentic Shelf Score?
The Agentic Shelf Score is Azoma's score out of 100 for how ready your products are to be recommended by AI shopping agents, averaged across your catalog. Each SKU is scored on each of the 5 C's (Completeness, Context, Citations, Correctness and Customer Acquisition), and those scores combine into its Agentic Shelf Score. Azoma recommends actions for your lowest-scoring SKUs. You’ll find it in the 5Cs of Agentic Shelf view, under Shopping Agent Insights.
How does Azoma measure share of voice in AI shopping agents?
Azoma's Share of Voice is the percentage of brand mentions in AI responses that belong to your brand, out of all brand mentions across your tracked competitors. You can view it for each AI model and shopping agent Azoma tracks, and compare it across topic groups, which bundle prompt topics into custom groupings.
How does Azoma track where my products rank in AI recommendations?
Azoma's Product AI Rank shows two measures for each product:
- Average position: the average position at which the product appears in AI recommendations over the selected period.
- Visibility: how often the product is recommended in the selected period. The change arrow shows the current visibility figure minus the figure for the previous period of equal length, in percentage points (pp).
How does Azoma show which sources AI shopping agents cite?
Azoma's Citations view shows how citations are distributed across source categories. It lists the most-cited domains, each expanding to show the individual URLs behind it. For each source, you see:
- Total citations: the number of times the source is cited.
- Response reach: the percentage of all responses that cite the source at least once.
- Share of citations: the percentage of all citations that come from the source.
The Citations view also includes a brand mentions report, which shows whether your brand and your competitors are featured in the key URLs AI agents cite.
Can I see the full AI answers behind my results?
Yes. Azoma’s Conversation Explorer shows the themes shoppers ask AI about, sized by conversation volume, and the AI answers behind each one. You can filter it by AI model, topic, persona, language and region.
Which retailers do AI agents send shoppers to?
Azoma's Buy Links view shows the domains AI answers link to when shoppers buy.
How does Azoma track individual prompts?
Azoma’s Prompts Explorer shows each tracked prompt’s mention rate, filterable by AI engine, topic, tag and date. Each prompt opens an analysis page with its share of voice over time, competitor ranking, citations, buy links and every recorded answer.
How does Azoma recommend what to do next?
Azoma's Action Bank ranks your recommended actions by priority. A Share of Voice timeline shows when each action was published, and a breakdown shows its effect on Share of Voice at prompt level.
How does Azoma optimize product listings?
Azoma's Product Listings module optimizes your product detail page (PDP) content so AI shopping agents can understand and recommend your products. It then publishes the optimized listings to Amazon and Walmart.
How does Azoma create content for my website, Reddit, and PR?
Azoma's campaign modules for Website Content, Reddit, PR / Earned Media generate content, route it for approval and post it. Website Content includes FAQ generation for your own site.
Third-party and brand content carry heavy weight with retail shopping agents. In Azoma’s analysis of 38 million citations, earned media and affiliate content made up 87.6% of Alexa for Shopping citations in every month from July to September 2026, while brand-operated sites made up 21.6% of Walmart Sparky’s.
Which platforms does Azoma connect to?
Azoma connects to these marketplaces, product data systems and analytics tools:
Integration | What it does |
Amazon Seller Central | Listings import across all marketplace regions |
Amazon Vendor Central | 1P catalog import for vendors |
Amazon Ads | Sponsored campaign data |
Walmart | Marketplace listings |
Shopify | Storefront catalog sync |
eBay | Listings import |
Google Merchant Center | Listings import from a product export |
Salsify | PIM syndication via API key |
Google Analytics | Traffic attribution for optimized pages |