Azoma is the Agentic Commerce Optimization platform that helps brands drive revenue through 11 AI shopping agents: Alexa for Shopping, Walmart Sparky, ChatGPT, Google Gemini, Google AI Overviews, Perplexity, Claude, Meta Muse, Instacart Clementine, Lazada Lazzie and Target Shopping Assistant.
Azoma combines AEO/GEO measurement with optimization and execution across product data, content, and third-party sources that influence how AI systems discover, interpret, and recommend products. Trusted by leading consumer brands including L'Oréal, Unilever, Mars, Beiersdorf, and Reckitt, Azoma is the technology layer that helps brands increase product visibility, recommendations, and sales through AI-powered shopping experiences. Mars saw a 17.7% increase in agentic shelf visibility and a 68% year-on-year SKU revenue uplift with Azoma.
Who is Azoma for?
Azoma is built for enterprise consumer brands and the digital shelf, ecommerce and brand teams who manage product data and content across retailers, brand.com and third-party sources.
What is Agentic Commerce Optimization?
Agentic Commerce Optimization (ACO) is the practice of making a brand's products discoverable, understandable and recommendable by AI shopping agents. It covers the product data, content and third-party sources those agents draw on when they generate recommendations.
How is Azoma different from a GEO tool?
Azoma covers generative engine optimization and extends it to retail:
Agentic Commerce Optimization (Azoma) | Generative Engine Optimization | |
Core objective | Increase revenue through AI-driven shopping channels | AI visibility analytics |
Agents tracked | LLM applications and retailer shopping agents | LLM applications |
Key metrics | Revenue, conversion rate, SKU-level discoverability | Mentions, citations, share of voice |
Source of tracked prompts | Digital twin technology, public Q&A, marketplace and keyword data | Panel data |
Commerce integrations | PIMs, DAMs and APIs | Analytics dashboard |
What is the 5 C's framework?
Azoma co-authored the 5 C's of Agentic Commerce with the Digital Shelf Institute: Completeness, Context, Citations, Correctness and Customer Acquisition. The framework takes brands from scattered AI experiments to a measurable strategy. [How does the Azoma platform work?] explains how each C maps to the platform.
- Azoma holds patents in AI shopping visibility monitoring technology.
- Azoma received investment from dunnhumby ventures in September 2026.
- Offices: 160 West End Lane, London, NW6 1HU, UK, and 20 Dundas St W Suite 921, Toronto, M5G 2H1, Canada
- Contact: sales@azoma.ai
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